Quikr is the only classifieds platform not just in India but globally to go in for verticalization. founded in 2008 by Pranay Chulet and Jiby Thomas. It became a unicorn in 2015, allowing users to buy and sell products online. Quikr, which now operates leading transaction marketplaces built on top of India’s largest classifieds platform, is India’s largest platform that is used by over 30 million unique users a month. It is present in 1200 cities in India and operates several large classifieds businesses across C2C, Cars, Education, Homes, Jobs, and Services.
Problem
There was no user-friendly online platform for individuals to buy, sell, or rent products and services in India.
Solution
Quikr created a marketplace where users can easily list and purchase items, offering services in categories like real estate, jobs, and automobiles.
Initial Users & Marketing Hack
Quikr gained users through heavy advertising, primarily focusing on TV and digital platforms, and incentivized early users with free listings.
Current Offerings
QuikrC2C: QuikrC2C is a platform that facilitates consumer-to-consumer transactions, allowing individuals to buy and sell a wide range of goods, from electronics to home appliances, in a user-friendly marketplace.
QuikrCars: QuikrCars specializes in buying and selling cars and bikes, offering a comprehensive platform for users to explore various listings, compare prices, and connect with sellers.
QuikrHomes: QuikrHomes is dedicated to residential and commercial properties, providing a robust platform for users to discover, list, and rent or buy properties, catering to both landlords and prospective tenants or buyers.
QuikrJobs: QuikrJobs focuses on blue-collar and grey-collar job opportunities, connecting job seekers with employers in various industries, making it easier for individuals to find suitable employment.
QuikrServices: QuikrServices offers a platform for finding daily and long-term service providers, including home cleaning, repairs, beauty services, and more, aimed at enhancing the overall consumer experience with reliable and diverse service options.
Website
LinkedIn page
Founder’s profile
Pranay Chulet, https://www.linkedin.com/in/pranaychulet/