MPL is a B2C fantasy sports platform, founded in 2018 by Sai Srinivas and Shubh Malhotra.
MPL (Mobile Premier League) is one of India’s largest mobile eSports and gaming platforms, launched in 2018. It offers users the ability to play a variety of skill-based games and compete in tournaments to win cash prizes. The company reached a valuation of $2.3 billion in 2021.
Problem
There was no unified platform offering a variety of mobile games with real-money rewards in India. MPL (Mobile Premier League) solves the problem of limited opportunities for mobile gamers to monetize their skills.
MPL Solution
MPL is an app-based platform offering a wide range of mobile games where users can earn real money. It addresses the need for a structured environment where casual and competitive gamers can earn through gameplay, providing a wide range of games across genres. Additionally, MPL helps create a community of gamers and offers a platform for developers to showcase their games, expanding the gaming ecosystem in India.
Initial Users & Marketing Hack
MPL grew quickly by partnering with cricket influencers and running aggressive digital ads, offering free games and bonus credits to attract first-time users.
MPL Offerings
Fantasy Sports: Users can create fantasy teams for sports like cricket, football, and basketball, and earn rewards based on real-time performance.
Casual Games: A collection of simple, quick-play games like Ludo, Chess, and Carrom.
eSports Tournaments: Competitive gaming with popular titles such as PUBG, Free Fire, and Call of Duty.
Skill-based Games: Games like Rummy, Poker, and Quiz that offer cash rewards for players based on skill.
Website
Linkedin page
Founder’s profiles
Shubh Malhotra, https://www.linkedin.com/in/shubh-malhotra-0845223a/