Dream11 is a B2C fantasy sports platform founded in 2008 by Harsh Jain and Bhavit Sheth.
Dream11 is the world’s largest fantasy sports platform with 220 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. A homegrown Indian brand, Dream11 helps Indian sports fans to actively engage with real-life sporting events and showcase their knowledge of sports. Fantasy sports has been deemed a ‘Game of Skill’ by the honourable Supreme Court of India. The company achieved a valuation of $8 billion in 2019.
Problem
Fantasy sports enthusiasts lacked a platform to play skill-based, real-money games in India. Fans with deep sports knowledge often lack an outlet to apply and benefit from it. Dream11 gives them a platform where their insights can translate into potential monetary rewards through competitions.
Dream11 Solution
Dream11 offers fantasy sports gaming where users create virtual teams and win based on real-world sports performances. Dream11 helps bridge the gap between casual and hardcore sports fans, giving casual fans more reasons to stay engaged with the sport and enhancing their interest.
Initial Users & Marketing Hack
Dream11 used cricket as its core sport, partnering with popular cricket influencers and the IPL for mass awareness, using referral bonuses to drive viral growth.
Dream11 Offerings
Fantasy Cricket: The most popular offering, allowing users to create teams for domestic and international cricket matches, including IPL, T20, and ODI games.
Fantasy Football: Users can form teams for various football leagues, such as the English Premier League, La Liga, and international tournaments like the FIFA World Cup.
Fantasy Kabaddi: Create teams for Pro Kabaddi League matches and international kabaddi events.
Fantasy Basketball: Participate in leagues like the NBA by selecting teams and competing based on real match outcomes.
Fantasy Hockey: Build teams for domestic and international hockey matches.
Fantasy Volleyball: Create virtual teams for volleyball matches from national and international leagues.
Website
Linkedin page
Founder’s profiles
Harsh Jain, https://www.linkedin.com/in/harshjainh/
Bhavit Sheth, https://www.linkedin.com/in/bhavit-sheth/