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Ather energy

Oct 13, 20242 min read

Ather Energy was started in 2013 by Tarun Mehta and Swapnil Jain, two engineering graduates straight out of college with the audacity to dream and challenge the well-established Internal Combustion Engine (ICE) and replace it with an electric drive.

They built India’s first smart and connected electric scooters, the Ather 450 product line, because they believe that's where the future of personal mobility is headed.

Ather is one of the few companies in India, specifically within the automotive industry, to have products and services that amalgamate clean design and engineering—hardware and software.

Today, their product offerings include the Ather Rizta, Ather 450X, Ather 450S, public and private charging infrastructure, accessories and merchandise, and innovative ownership plans. They are also building a complete ecosystem for India’s electric vehicles, powered by indigenous design and all locally manufactured. It became a unicorn in 2022, known for its cutting-edge electric scooters.





Problem

India lacked high-performance, eco-friendly, and reliable electric scooters.


Solution

Ather Energy developed advanced electric scooters with smart features, long-range batteries, and a robust charging network.


Initial Users & Marketing Hack

Ather built a loyal customer base through demo rides and word-of-mouth, focusing on eco-conscious consumers. They also launched experience centers to educate potential customers.


Current Offerings

  • Electric Scooters: Ather Energy offers electric scooters like the Ather 450X and 450S, known for their performance, design, and eco-friendliness.

  • Battery Packs: Their scooters feature high-performance lithium-ion battery packs with fast charging capabilities.

  • Charging Infrastructure: Ather provides public charging stations through Ather Grid, offering fast and convenient charging options for electric vehicles.

  • Ather App: They offer a companion mobile app that allows users to monitor ride statistics, battery status, and locate nearby charging stations.

  • Smart Dashboard: Ather scooters come with a touchscreen dashboard featuring navigation, music control, and ride analytics.

  • Accessories: They offer scooter accessories like helmets, charging cables, and vehicle covers.

  • Extended Warranty & Service: Ather provides extended warranty options and maintenance services for long-term support.

  • Environmental Initiatives: They are committed to sustainability through zero-emission electric vehicles and green manufacturing practices.


Website


LinkedIn page


Founder’s profiles

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